Case Study — Web Design & Booking Platform
FISHWS.com
Alaskan Widespread Fishing
Client
Widespread Fishing
Region
Kenai Peninsula
Type
All-Inclusive Packages
Waters
River & Saltwater
The Business
Alaskan Widespread Fishing Adventures is a premier operation on the Kenai Peninsula. They do it all—river, saltwater, lodging, and gear. When you’re booking a trip like this, you need to know exactly what you’re getting, and that clarity starts with the website.
My focus here was on building a system that justifies the investment. Whether it’s King Salmon or Halibut, the site needed to be as reliable and professional as the guides themselves.
Live Site: Widespread Fishing Booking Platform
The Challenge
All-inclusive fishing packages represent a significant investment for clients. The website needed to justify that investment and build enough trust to secure bookings from out-of-state visitors:
Package Clarity
Clear breakdown of what's included: fishing, lodging, meals, equipment, guides
Multi-Water Coverage
Kenai River, Kasilof River, and Cook Inlet saltwater — three distinct experiences
Regulation Updates
Real-time fishing regulation notices (e.g., 2025 King Salmon closure)
Trust Building
Convincing out-of-state visitors to commit thousands to an Alaska trip
The Solution
- Immersive landing page with hero photography of trophy catches and river scenery
- Detailed package pages: all-inclusive pricing, itineraries, and accommodation details
- Species guide with run timing calendars, techniques, and tackle recommendations
- Regulation alert system for real-time fishing restriction updates
- Booking inquiry system with seasonal availability indicators
- Sustainability messaging highlighting catch-and-release practices
Operating Waters
The Impact
A complete guide to Alaska fishing — turning first-time visitors into lifetime return clients through trust, transparency, and unforgettable experiences on the water.