← Back to Work

Case Study — Web Design & Development

KenaiFlyFish.com
Premier Fishing Guide

Client

Kenai Fly Fish

Location

Sterling, Alaska

Industry

Fishing Guide Service

Reviews

150+

01 The Client

The Business

Kenai Fly Fish is a premier fishing guide service operated by Ian McDonald, who brings 25 years of expert fly-fishing experience on Alaska's Kenai and Kasilof Rivers. Based in Sterling on the Kenai Peninsula, the company offers full-day and half-day guided trips targeting rainbow trout (up to 30 inches / 20 lbs), steelhead, King, Sockeye, Silver, Pink salmon, and Dolly Varden.

With over 150 five-star Google reviews, Kenai Fly Fish has established itself as one of the most trusted guide operations on the Kenai Peninsula — serving both first-time anglers and seasoned fly fishermen.

02 Challenge

The Challenge

The fishing guide industry on the Kenai Peninsula is fiercely competitive. Kenai Fly Fish needed a web presence that:

Conversion-Focused

Drive booking inquiries from visitors researching Alaska fishing trips

Species Authority

Establish authority on Kenai River trophy trout, salmon runs, and steelhead

Review Integration

Surface 150+ five-star reviews as social proof to convert hesitant visitors

Seasonal Content

Adapt content for salmon run seasons, regulations, and river conditions

03 Solution

The Solution

Built a high-performance, SEO-optimized static site designed to convert visitors into booked clients:

  • Immersive photography showcasing trophy catches, river scenery, and guide expertise
  • Species-specific landing pages with seasonal run calendars and tackle information
  • Google Reviews integration displaying 150+ five-star testimonials
  • Clear pricing structure for full-day, half-day, and group booking options
  • Mobile-first responsive design for visitors researching from the field
  • Seasonal regulation updates (e.g., King Salmon closures) managed via content system
Kenai Fly Fish Logo

Live Site: KenaiFlyFish.com Authority Site

04 Species Coverage

Target Species

Rainbow Trout

Trophy-class, up to 30" / 20 lbs

King Salmon

The crown jewel of Kenai fishing

Sockeye Salmon

Peak runs June–August

Silver Salmon

Late summer through fall

Steelhead

Prized catch for dedicated anglers

Dolly Varden

Year-round opportunity

05 Impact

The Results

A premier fishing guide website that converts Alaska fishing dreams into booked trips — fast, authoritative, and built to rank.

150+

5-Star Reviews

25

Years Experience

6

Species Targeted