Three Pillars.
One System.
I don't believe engineering, creative, and strategic disciplines should live in separate silos. For me, they’re fused at every level—from the first HEX code I pick to the final deployment.
I build platforms that don't just look good or just perform. They do both, and they’re built to stay that way.
The Engineering.
Static-First Architecture
Pre-compiled HTML served at CDN edge speeds. No server-side rendering at request time. Every page is a flat file that can outlast the framework that built it.
Data Ingestion Pipelines
Automated extraction, transformation, and visualization of public datasets — NOAA solar weather, ADF&G fish counts, and environmental monitoring data.
Edge Distribution
Cloudflare R2 object storage with global CDN. Files served from 200+ points of presence worldwide. Sub-100ms latency from anywhere.
Build Automation
Eleventy, Tailwind CSS, and Nunjucks templating — automated build pipelines that compile, optimize, and deploy without manual intervention.
SEO Engineering
Structured data, meta optimization, semantic HTML, and performance tuning that compounds authority over time.
WordPress Ecosystem
15+ years of custom WordPress development. Building with Astra and Elementor for super fast, lean, and maintainable sites with custom WooCommerce workflows.
The Creative.
Brand & Identity Systems
Comprehensive identity design — from logomarks and color systems to typography hierarchies and usage guidelines. Built to be maintained for decades.
Archive-Grade Photography
Provenance-first Alaska imagery — every photograph carries GPS, EXIF, and processing metadata. Full chain of custody for commercial and editorial use.
4K Video Production
Cinematic Alaska footage — aerials, landscapes, wildlife, and community events. Stock and custom assignment work for agencies and publishers.
Print & Publication
Shareholder reports, anniversary materials, event programs, and marketing collateral — all designed with the same precision as digital work.
UI/UX Design
Interface design that serves the content and the user — not the other way around. Dark themes, clean typography, and purposeful animation.
Digital Advertising
Campaign assets designed for click-through and conversion — social, search, and display advertising across all platforms.
The Strategic.
Digital Ecosystem Design
Designing platforms that reinforce each other — shared data, shared audiences, shared authority. The whole is greater than the sum of the parts.
Content Authority
Building topical authority that compounds over time. Every page, every image, every data point contributes to a position that can't be replicated overnight.
Infrastructure Independence
No SaaS lock-in. No framework dependencies. Own your hosting, own your data, own your future. Build independence into the foundation.
The Stack.
If you're building something
that needs to last —
A platform, an archive, a data system, a digital brand —
let's build it right.